Wedbush Securities forecasts Apple to achieve an unprecedented $140 billion in holiday quarter revenue, citing strong iPhone 15 demand, services growth, and future-defining moves into AI and foldable devices.
Apple Poised for Record-Breaking Holiday Quarter, Analysts Project $140 Billion Amid AI and Foldable Ambitions
Apple is reportedly on track for an unprecedented holiday quarter, with Wedbush Securities projecting the tech giant to achieve a staggering $140 billion in revenue. This optimistic forecast, highlighted in a new report, underscores a period of "renaissance of growth" for Apple, driven by strong product demand and strategic advancements in emerging technologies.
Key Drivers: iPhone 15, Services, and Future Innovations
The formidable revenue projection is primarily attributed to the robust performance of the iPhone 15 series and the continuous expansion of Apple's high-margin services segment. Beyond current successes, analysts are keenly watching Apple’s aggressive push into artificial intelligence and the much-anticipated entry into the foldable device market. These future initiatives are expected to serve as significant catalysts for sustained long-term growth.
- iPhone 15 Demand: Consistent strong sales, particularly for the Pro models, are anchoring current revenue.
- Services Growth: Apple's ecosystem of subscriptions and apps continues to be a reliable and growing revenue stream.
- AI Integration: Significant investments in AI are expected to unlock new product capabilities and user experiences.
- Foldable Devices: A potential foldable iPhone or iPad could redefine product categories and open new market segments.
“We believe a ~$140 billion holiday quarter and a renaissance of growth for Apple is on the horizon... AI is a game changer for Apple that the Street is greatly underestimating today as Cupertino is set to unveil its AI strategy in 2024.”
— Dan Ives, Managing Director, Wedbush Securities
What This Means for Apple's Future
This substantial projection from Wedbush Securities signals more than just a strong sales period; it points to Apple's strategic pivot towards future-defining technologies. The emphasis on AI integration across its hardware and software ecosystem, coupled with the speculated development of foldable devices, indicates a proactive approach to maintaining market leadership. For consumers, this translates to potentially revolutionary product innovations that could reshape how we interact with technology. For the industry, it solidifies Apple's position as a dominant force capable of driving significant trends and setting new benchmarks for innovation and market value.
