ASUS enhances its presence in India's handheld gaming market with continued availability of the ROG Ally, the upcoming ROG Ally X, and a range of new gaming accessories designed for an immersive experience.
ASUS Boosts Handheld Gaming Ecosystem in India
ASUS ROG is reaffirming its commitment to the burgeoning portable gaming segment in India, building on the success of its acclaimed ROG Ally handheld. While the original ROG Ally (Z1 Extreme) continues its strong presence in the market, the company is preparing for the highly anticipated global launch of the improved ROG Ally X, complemented by a suite of new, enhancing accessories for the entire ecosystem.
The Enduring Appeal of the ROG Ally (Z1 Extreme)
Since its launch, the ASUS ROG Ally, powered by the AMD Ryzen Z1 Extreme APU, has carved a significant niche in the Indian market. Offering a full Windows 11 experience on a 7-inch FHD 120Hz display, it has provided gamers with the flexibility to play their entire PC game library on the go. Its ergonomic design and robust performance have made it a strong contender against other portable gaming solutions, offering a versatile platform for both casual and hardcore gamers.
Anticipating the Next Generation: ROG Ally X
While not yet 'on sale' in India, the ROG Ally X has been globally announced with an expected July release, promising significant upgrades based on community feedback. This new iteration boasts a larger 80Wh battery, doubling the capacity of its predecessor, alongside increased RAM (24GB LPDDR5X-7500) and a more spacious M.2 2280 SSD slot for easy storage expansion. Redesigned joysticks, a more precise D-pad, and two USB-C ports (one with Thunderbolt 4 support) further enhance the user experience, all within a slightly refined, more repairable chassis. Indian pricing and specific availability details for the Ally X are eagerly awaited following its global rollout.
Expanding the Gaming Experience with New ROG Accessories
To further enrich the handheld gaming journey, ASUS ROG is also making several new accessories available in India. These include the rugged
ROG Travel Case, designed to protect the Ally on the go, and the versatile ROG Gaming Charger Dock, which combines charging and display output for seamless desktop mode. For competitive edge, the ROG Raikiri Pro controller offers advanced customization, while the ROG Cetra True Wireless SpeedNova earbuds provide low-latency, high-fidelity audio, perfect for gaming anywhere. These accessories aim to create a more comprehensive and immersive gaming ecosystem for ROG Ally users.
Why This Matters for Indian Gamers and the Industry
ASUS's continued focus on the ROG Ally series and the introduction of complementary accessories signifies a strong commitment to the handheld PC gaming market in India. For consumers, this translates to more choice, enhanced performance with the upcoming Ally X, and a more robust ecosystem that makes portable PC gaming more practical and enjoyable. It also fuels competition in the handheld segment, pushing innovation and potentially leading to more feature-rich and accessible devices in the future. ASUS is not just selling a device; it's cultivating a complete portable gaming experience.
“We designed the ROG Ally X to improve on the first generation in nearly every way, taking community feedback to heart.”
— Shawn Yen, Senior Vice President of ASUS and Head of the Gaming Business Unit
