Noise Unveils Master Buds Max with 'Sound by Bose' Partnership

Indian wearable brand Noise has officially launched its new flagship over-ear headphones, the Noise Master Buds Max, marking a significant collaboration with audio giant Bose. The 'Sound by Bose' integration aims to deliver a premium audio experience, positioning these headphones as a strong contender in the competitive Indian audio market.

Premium Design Meets Advanced Audio

The Master Buds Max boast a sophisticated design, featuring a premium zinc alloy metal finish and plush padded earcups for extended comfort. Under the hood, they are equipped with powerful 40mm dynamic drivers, engineered to provide rich and immersive sound. A key highlight is the Active Noise Cancellation (ANC) capability, offering up to 30dB noise reduction, allowing users to immerse themselves in their audio. A Transparency Mode is also included for situational awareness.

• Acoustic Technology: 'Sound by Bose' integration for enhanced audio tuning.
• Noise Cancellation: Up to 30dB Active Noise Cancellation and Transparency Mode.
• Drivers: 40mm dynamic drivers.
• Microphones: Quad mics (dual per earcup) for clear calls.
• Battery Life: Up to 30 hours (ANC off), 25 hours (ANC on). Fast charging provides 5 hours playback from a 10-minute charge.
• Connectivity: Bluetooth 5.3 and Google Fast Pair.
• Durability: IPX4 water resistance.
• App Support: Customizable sound profiles via the NoiseFit App.

Pricing and Availability

The Noise Master Buds Max are available at an introductory price of Rs. 9,999. Consumers in India can purchase them starting June 24, 2024, from leading e-commerce platforms including Flipkart, Amazon.in, and the official Noise website.

A Strategic Partnership and Market Impact

“The Noise Master Buds Max represent a pivotal moment for us. This collaboration with Bose allows us to integrate their legendary audio expertise, providing our users with an unparalleled sound experience. It reinforces our commitment to bringing cutting-edge technology and premium quality to the Indian market at an accessible price point.”
— Amit Khatri, Co-founder, Noise

This partnership with Bose is a strategic move for Noise, a brand known for its value-for-money smart wearables. By leveraging Bose's audio prowess, Noise aims to elevate its brand perception and attract a segment of users seeking high-fidelity sound without the premium price tag typically associated with international audiophile brands. For consumers, this means access to advanced audio technology and noise cancellation features, backed by an established audio name, all within a competitive price bracket, making premium sound more accessible than ever in the Indian market.