Video is no longer optional for websites that want to rank. With search engines increasingly prioritizing multimedia, businesses in Perth that include video are seeing stronger engagement, better rankings, and more leads.
That’s where the right SEO company in Perth comes in. Smart SEO isn’t just about written content anymore. When video content is SEO-optimized, it creates more opportunities to appear in search results—both in regular listings and on video platforms like YouTube.
Working with a trusted SEO company in Perth can help businesses create and publish SEO video content that not only looks good but also drives results.
Let’s break down why video is powerful for search, how to optimize video for SEO, and what steps Perth-based brands can take to make the most of it.
Why Video Matters in SEO Today
People love watching videos. In fact, users are more likely to stay on a page that includes a video than one with only text. Search engines notice this.
Videos improve dwell time, lower bounce rates, and increase engagement signals—all of which send positive signs to Google. But not just any video will do. To see real results, SEO video optimization is key.
When video content is SEO-optimized properly, it:
- Appears in Google’s video results
- Drives traffic from YouTube and other video platforms
- Supports written content on blog pages
- Keeps visitors on the site longer
In short, video helps people find your content and stay longer once they do.
What Does It Mean to Optimize Video for SEO?
To optimize video for SEO, it’s not just about uploading a clip. It’s about making that clip discoverable, relevant, and useful to both search engines and real users.
Here’s what goes into strong SEO video optimization:
- Targeted keywords in titles, descriptions, and tags
- Clear, keyword-rich transcripts
- Fast-loading formats that work across devices
- Proper video schema markup
- Strong thumbnails and calls-to-action
When each element is aligned, the SEO video content stands out—not just to people but also to algorithms.
Best Practices to Optimize Video for SEO in Perth
1. Start With Keyword Research
The first step is understanding what people are searching for. Whether it’s “Perth plumbing tips” or “local real estate walkthroughs,” finding those topics helps shape useful video content.
Use tools like
- Google’s Keyword Planner
- YouTube’s autocomplete suggestions
- Semrush or Ahrefs
Once keywords are selected, include them naturally in:
- Video titles
- File names
- Video descriptions
- On-page content
Keyword use is the foundation of SEO video content that gets seen.
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Add Captions and Transcripts
Videos should speak to everyone—including search engines. Adding captions and full transcripts not only improves accessibility but also helps bots understand what the video is about.
Text transcripts allow Google to crawl video content more effectively. This step is crucial for making sure video content is SEO-optimized.
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Use Video Schema Markup
Schema markup helps search engines display videos with rich results—think video thumbnails, durations, and more.
When working with an SEO company in Perth, be sure video schema is being used correctly. This can increase click-through rates by making search listings more visually appealing.
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Host Smart: Self-Hosted vs. Platforms
Should video be embedded from YouTube or self-hosted on your site? There’s no single answer—it depends on goals.
- YouTube or Vimeo: Better for visibility, broad reach, and social engagement.
- Self-hosted: Better for keeping SEO credit on your own site, especially when paired with blog content.
A balanced strategy may involve both, ensuring that each type of SEO video content serves a purpose.
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Match Video With On-Page Content
Video should complement the text on the page it lives on. Embedding a video into a relevant blog post helps keep people engaged longer and increases the value of the entire page.
Plus, it boosts that page’s ranking signals. That’s why video content is SEO-optimized not just by itself—but in context with written content.
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Create Custom Thumbnails
A thumbnail is the first thing people see. If it’s boring, blurry, or irrelevant, people won’t click.
Design custom thumbnails that:
- Match your branding
- Include brief, bold titles
- Show an image that relates to the video
Thumbnails are a huge part of SEO video optimization, especially on YouTube or embedded players that allow them.
7. Focus on Mobile Experience
Most video is watched on mobile. If videos take too long to load or are formatted poorly, users will bounce—and SEO will take a hit.
Make sure:
- Videos are responsive
- Load quickly (use compressed formats like MP4)
- Play well on all major devices and browsers
Fast-loading, mobile-friendly video content is SEO-optimized by design.
Local SEO Tip: Target Perth-Specific Searches
For businesses based in Perth, SEO video content can be localized to speak directly to a regional audience.
Include location keywords in:
- Video titles (e.g. “Best Fitness Tips from a Perth Trainer”)
- Descriptions (mention Perth events, neighborhoods, or news)
- Tags and captions
A reliable SEO company in Perth can help localize video strategies so they perform better in regional search results.
YouTube SEO: The Hidden Opportunity
YouTube is the second largest search engine after Google. And Google owns it—which means YouTube videos can appear in regular search results too.
Here’s how to make the most of it:
- Use clear, searchable titles
- Add keyword-rich descriptions (250+ words)
- Include relevant tags
- Link back to your website
- Create playlists for themed content
SEO video optimization on YouTube can lead to both direct views and improved search engine visibility for the business website.
Video Length: How Long Should It Be?
The right video length depends on the goal, but here are a few general guidelines:
- 1–2 minutes: Great for social and quick tips
- 3–5 minutes: Ideal for tutorials or service overviews
- 8–10+ minutes: Works well for in-depth guides or storytelling
Search engines value content that provides value—so quality matters more than time. A well-edited 3-minute video can outperform a 10-minute one with poor structure.
Track Performance and Improve
SEO doesn’t stop after publishing. Tracking how SEO video content performs helps improve future videos.
Monitor:
- Watch time
- Bounce rates
- Keyword rankings
- Click-through rates
Use Google Analytics and YouTube Analytics to see what’s working—and where to optimize video for SEO even further.
Why Work With a Local SEO Company in Perth?
Optimizing video for SEO takes time, tools, and strategy. A local partner understands the Perth market and knows how to reach the right audience.
A good SEO company in Perth helps by:
- Conducting video keyword research
- Writing scripts with SEO in mind
- Editing for engagement and performance
- Optimizing YouTube channels and pages
- Managing schema and technical video SEO
It’s a partnership that goes beyond making videos—it’s about making those videos work for search.
Final Thoughts: Smart Video, Stronger SEO
Video content is SEO-optimized when every detail—from title to transcript—is handled with purpose. It’s not just a marketing tool; it’s a search tool, a trust builder, and a traffic driver.
Whether the goal is local engagement, national reach, or just more time on site, SEO video content plays a key role. For businesses in Perth looking to grow, the time to start is now—and the smartest move is to optimize video for SEO from the very beginning.
Need help getting started? The right SEO company in Perth can turn your videos into powerful traffic magnets—without wasting a single frame.
